Great common sense article about some of the legalities to keep in mind re: social media. Mashable.com » 5 Legal Considerations for Your Social Media Campaign Share
Category Archives: Biz & Marketing
To Freebie or Not to Freebie? Building a Solid Mailing List
These days a LOT of coaches and marketing consultants recommend that you offer a “freebie” in order to entice or reward people who sign up for your mailing list. I’ve gone both routes. For a while I offered a free checklist for people who are starting the process of setting up a website, but recently…
Professional Boundaries and How They Foster Generosity in My Business
Like a lot of entrepreneurs and small business owners, managing my work and personal lives requires an ongoing balancing act. Sometimes it’s just a result of the natural up/down flow of freelance project work. But, sometimes it has to do with how I manage my work/client boundaries. For quite a while after I started my…
Site Optimization and Conversion
Ooooooh-wee, do I have a new favorite topic that’s popping up all over the place!! You know how as soon as you learn about something you start noticing it everywhere? At the recent Phoenix WordCamp I had quite a few conversations with folks who specialize in site optimization for conversion. In case that’s gibberish to…
How Often Should I Write Blog Posts to Maximize SEO?
I’m the last person to preach about how often one should post on their blog. A lot of my clients, like many of us these days, are pressed for time and struggling to keep up a healthy work/life balance. So, when I’m working with a new client and we start discussing having an integrated blog…
WordPress Website Updates & Maintenance – Living, Breathing, Ever-changing
One of the many things I love about WordPress websites is that they are ever-changing. You will never be completely done with a WordPress website. For some folks, this is a daunting prospect, but it allows for continual improvement of site features, security and content as well as significant Search Engine Optimization (SEO) benefits. For…
Nervous About Social Networking?
One of the questions I am asked most frequently these days by clients is about how to get started using social networking as a business tool. More specifically, they can see the appeal and are feeling pulled towards it, but are also quite nervous about the prospect of getting sucked into the social networking time-suck wormhole. Which is a really reasonable concern.
Top 5 Helpful Admin Tools
Being a creative, right-brained, ADD type of person, I am always looking for ways to help myself stay organized and make less work of the daily tasks in my personal and professional life. These are the Top 5 tools (at the moment) that I find helpful in doing so:
-
-
-
Check out the online home of my fine art (landscapes, seascapes and unusual sculpture) at MysteryArtistry.com