WordPress Basics #1: What is WordPress?

WordPress is free software that allows you to build a website and/or blog. That’s the succinct answer. The more lengthy answer is that WordPress software (available for free from WordPress.org), in conjunction with a domain name and a hosting account, allows you to build a website that includes: a blog an easy-to-learn CMS (Content Management…

Thursday Tidbits of Love #1: Mark Silver, Heart of Business

*Every Thursday I share a little tidbit of love…a great article, a new tip, a funny story, etc. This article by Mark Silver from Heart of Business confirms my respect and admiration for the integrity of his work. I took one of his classes about two years ago and I continue to be influenced, improved…

Happy Birthday to Me!

Tomorrow is my 41st birthday! I’m not one of those “throw-a-party-and-paint-the-town-red” types. I prefer to spend my birthdays with friends and family, taking the day off of work and spending time on self-care, letting my day unfold as I please. It’s also one of the most introspective times for me each year. Some years my…

To Freebie or Not to Freebie? Building a Solid Mailing List

These days a LOT of coaches and marketing consultants recommend that you offer a “freebie” in order to entice or reward people who sign up for your mailing list. I’ve gone both routes. For a while I offered a free checklist for people who are starting the process of setting up a website, but recently…

Professional Boundaries and How They Foster Generosity in My Business

Like a lot of entrepreneurs and small business owners, managing my work and personal lives requires an ongoing balancing act. Sometimes it’s just a result of the natural up/down flow of freelance project work. But, sometimes it has to do with how I manage my work/client boundaries. For quite a while after I started my…

Site Optimization and Conversion

Ooooooh-wee, do I have a new favorite topic that’s popping up all over the place!! You know how as soon as you learn about something you start noticing it everywhere? At the recent Phoenix WordCamp I had quite a few conversations with folks who specialize in site optimization for conversion. In case that’s gibberish to…

DIY Guides for Building Your Own WordPress Website – Hot Off the Presses!!!

Yes, that’s right, the DIY guides on how to build your own WordPress website have finally launched!! I’ve been posting teasers on here for months, but finally got the guides as full of step-by-step instructions, helpful reference info (and occasional witty remarks) as we wanted! Learn more about the guides » Affiliate program » (because…

How Often Should I Write Blog Posts to Maximize SEO?

I’m the last person to preach about how often one should post on their blog. A lot of my clients, like many of us these days, are pressed for time and struggling to keep up a healthy work/life balance. So, when I’m working with a new client and we start discussing having an integrated blog…

Logo Design: Inner Wisdom Circles!

IWC-logo_lg-web

I just finished designing a new logo set for the lovely and inspiring Christine Arylo and Amy Ahlers of Inner Mean Girl Reform School. Designing a custom set of logos is so much fun because of the challenge inherent in keeping the logos cohesive, all in relationship, while having them also be stand alone emblems…

WordCamp Phoenix!!

I’m off to the sold out WordCamp Phoenix later this week: A five day festival celebrating all things WordPress in Greater Phoenix. I went last year and learned some great stuff and met some fun folks who, like me, are WordPress fanatics. Woohooo!! No doubt I’ll be sharing some cool new WordPress tips in upcoming…

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