WordPress is a well known blogging tool. But it is also a powerful Content Management System (CMS) that can be used for creating individual and small business websites. A CMS is a tool that helps you manage the creation and updating of web pages on your site.
A website powered by WordPress doesn’t necessarily look like a blog, and it provides a way for you to easily manage and update your own website. If you are able to surf the web and are comfortable working in a program like Microsoft Word, you should be able to comfortably use the WordPress Dashboard.
One of the benefits of using WordPress is that you can have a website AND a blog. A blog is a great way to increase traffic to your website. Regularly publishing content (articles, links, etc.) to your website gives Google more content to search, and provides value to your site visitors. For example, I’m a freelance designer, so I publish articles that provide prospective design clients with helpful information about web design and working with a designer. It’s a great way to provide value to my visitors and also to help my website rank well in the search engines. Also, because the articles I publish contain helpful information, other people link to my site, helping to increase my traffic even more.
When using WordPress for your website, you can set up a static front page that doesn’t look like a blog, and then have a link to an “Articles” area on your site, where you can publish content-rich and keyword-dense articles. This “Articles” area is a list of your blog posts. All you have to do is write and publish a blog post, and the “Articles” page gets updated automatically. WordPress then tells the search engines that your site has been updated. It only takes a few minutes to post an article and Google finds them within a day or less. Then, others can find your website and your business.
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